The Challenge: Launching a Brand in 90 Days

Social Launch

Email & Banner

Website

Collaborated directly with the creative lead on the internal Havas team to provide UI & Visual Design support.

The Outcome: From Zero to Launch in Three Months

This was one of the most agile projects of my career. The extreme deadline required pure resilience and a focus on creative solutions over lengthy discussions. Our team's ability to take swift, decisive action was the antidote to the pressure.

We successfully launched the full Vorvida brand on time. The clarity of our branding and the compelling, non-judgmental story we told resonated immediately, generating subscriptions within days of going live. This project was a powerful demonstration of my ability to define a brand's visual soul and lead a team to a successful outcome under the most demanding circumstances.

Team Havas:
Art Director/Designer: Eric Park✌️
Creative Director(Art): Greg Hawkins
Copy: Becky Hauswirth, Alex Basa
Social Strategy: Libby Kusuma, Jennifer Vance
Account Director: Gabi Rosal-Drane, Christy Cadle
Project Manager: Mitchell Diaz