Guardant Interactive Kiosk
Client
Guardant Health X Havas
Role
Visual Design, UX/UI, Art Direction
Year
2023-2025
Guardant Health is a leading precision oncology company focused on unlocking the potential of genomic data to transform cancer care. As a full-service creative and strategic partner, Havas leads brand development, campaign strategy, marketing production, and digital design across Guardant's communications.
Conference Kiosk Development
Objective:
To design a digital kiosk experience for Guardant Health that not only educates healthcare professionals (HCPs) on the brand’s products and services, but strategically holds visitor attention—giving on-site sales representatives the opportunity to engage in meaningful 1:1 conversations.
Interactive Kiosk
https://www.guardantoncologytradeshow.com/
UX Site Map
Engineer 3 Unique User Journeys
Biopharma partners, US customers, and International customers each guided through custom paths to maintain relevance and extend engagement time.
Technical Challenges & Solutions
Vibe Coding in Action
Page Organization
To manage the volume of 90+ content pages , I focused on organization and pagination. Using unique labels for each product page improved visibility during editing.
Main Landing Page
Landing Page: Biopharma Partners
Landing Page: US Healthcare Providers
Landing Page: International Healthcare Providers
Product Hero Page
We designed distinct hero sections for each product page to provide a clear brand experience and guide user navigation.
Product Hero Pages & Content Pages
To maintain a cohesive look and feel across product pages, we used consistent brand colors in text and charts. This unified approach prevents user confusion when navigating deeper into the content.
Walkthrough
Results
The kiosk is still actively used across conferences, now in its third year of service. Continually updated with new content without needing developer support. Guardant’s field teams rely on it to educate and engage HCPs in a fast, intuitive, and visually branded way. Proved the value of design-led development in a traditionally siloed industry.
Conference in Action
Final Result
Our primary focus was on effectively communicating these design options to ensure the client had a clear understanding of the implementation process. Our overarching vision was to maintain a consistent look and feel down to the smallest detail.
The event was a resounding success, capturing the majority of the crowd's attention and effectively introducing Guardant to a wider audience.
Team:
Art Supervisor, Visual Design, Squarespace Development: Eric Park✌️
Copy: Emily Hargis
Account: Stephen Sutherland, Jonathon Glazebrook
Brand Strategy: Mary Neiweem
Project Manager: Carolina Blanco
Editorial Team: Roseann Wright, Joe McComb
Vendor:
3D Exhibit