Freespira Logo
Client
Freespira X Havas
Role
Logo Design, Branding, Art Direction
Year
2021
Freespira is a breathing-based treatment for anxiety and panic disorders. Palo Alto Health Sciences created this digital therapeutic breathing device, which significantly reduces PTSD symptoms in 82% of its users. This medication-free solution has always been best-in-class but it lacked a clear and cohesive creative identity and vision that told their amazing story.
Logo Design Process
Team Havas identified the 'Hero' brand archetype as the perfect fit for Freespira. This archetype resonates deeply with the brand's audience of First Responders, Veterans, and Officers. Inspired by this audience, the creative process transformed Freespira into a consistent, distinctive entity.
Visuals
Results
The transformation was so well received that Palo Alto Health Sciences replaced its company name and identity with Freespira's.
Team Havas:
Art Director/Designer: Eric Park✌️
Creative Director(Art): Greg Hawkins, Ernie Lageson
Strategy: Denise Melone
Account Director: Kelly Johnston
Project Manager: Erin Dumont