Frame VR Website
Client
Frame VR X Park & Battery
Role
Visual Design, Art Direction
Year
2022
Case Study: Defining a Digital Identity for FrameVR A rapid, concept-driven sprint to deliver two distinct visual directions for a leader in immersive online meeting spaces.
⚡️ Two Distinct Visual Directions
We delivered two complete design concepts, each with its own unique philosophy and aesthetic.
Direction 1: The Human Connection (Gradient Concept)
Concept: To bridge the gap between the virtual and real worlds. The core message was that no matter the technology, FrameVR is fundamentally about people and interaction.
Style Guide
Execution: We developed a clean, sleek aesthetic. To literally reflect the company name, "frame" elements were integrated throughout the design. Using powerful people-centric photography within these frames grounded the futuristic technology in a relatable, human context.
Direction 2: The Metaverse Frontier (Grid Concept)
Concept: To fully embrace the bold, futuristic, and limitless potential of the metaverse. This direction aimed to give users a direct glimpse into what they could build and achieve within FrameVR.
Style Guide
Execution: We created a more daring and futuristic aesthetic, incorporating design elements and patterns directly inspired by the actual FrameVR virtual environment. This approach was designed to showcase the immense power and potential of the platform.
☕️ Conclusion & Takeaways
This fast-paced project demanded agility and prioritized high-level conceptual decision-making over granular details. The strong guidance and clear vision from the Park & Battery leadership team were instrumental in our ability to rapidly create two robust and well-defined website design options. It was a powerful lesson in efficient collaboration and the importance of a strong strategic foundation when working under pressure.
Project Teams
Red Beanie Club:
Designer: Eric Park ✌️
Designer: MiRi Park
Park & Battery:
Creative Lead: Michael Ruby
Account Lead: Rebecca Falk