Aimovig Integrated Campaign

The Challenge: Fostering Social Connection and Ensuring Cross-Channel Cohesion

This new direction was about more than just aesthetics; it was a strategy to build trust and foster community. We introduced emojis, characters, and leveraged authentic celebrity and patient stories to create a brand that listened and cared. The results were transformative. Our work led to 1.5 Million+ engagements, 45K+ new followers, a 25% lift in brand sentiment, and was ultimately named DTC's 'Best Established Social Media Campaign of the Year' in 2020.

Case Study Video

Signature Piece: The Mother's Day Letter

Of all the work, the Mother's Day campaign is the one I'm most proud of. The concept was simple and powerful: a special letter from children to their mothers, celebrating the gift of presence that Aimovig can provide. This piece perfectly encapsulated our human-centered strategy. It was an idea that the entire team—and most importantly, the client—rallied behind instantly. Its seamless journey from concept to execution with minimal feedback is a rarity, and a testament to the power of a clear, emotionally resonant creative vision.

Website & Email

Patient Support Brochure

I designed print materials, including a comprehensive booklet for doctor's offices, that translated our friendly digital aesthetic into a clear and accessible physical format.

Patient Support Email

Timeline Tracker (Email Feature #1)

We implemented a progress bar for the new patients to give support for 90 days because of general efficacy takes around that time. By adding this device, it provides patients a reminder of their journey to reduced migraine days.

Resources Tracker (Email Feature #2)

We encourage patients to get the full support they need by providing additional helpful tools. These tools include tracking features within the emails, offering constant reminders of their progress.

Community Story & Voting (Email Feature #3)

Sharing stories of other patients encourages and instills hope in new users. We created this section to foster deeper community engagement and provide enhanced support.

Team Havas (2019-2022):
Art Director/Designer: Eric Park✌️
Creative Director: Greg Hawkins, Paul Hicks
ACD(Art): Matt Nieri, Creighton Anderson
Copy: Sam Dooley, Avi Ardey, Shibi Murali, Becky Hauswirth, Ian Barerra
Brand Strategy: Denise Melone, Erin Kiri
Social Strategy: Tessa Hopper, Jack Knorpp, Jenifer Vance
Account: Gabi Rosal-Drane, Meg Sheehan, Sarah Burchfield, Stella Lin
Project Manager: Erin Dumont, Trianda Keramidas, Lauren Lok
Medical Director: Lauren Moore
Editorial Team: Roseann Wright, Miles Clarke
Executive Creative Director: Ernie Lageson
President: Monette Hagopian

Partner Agency: Arnold NYC
Production Partner: Polar Production